Creating a New Audience on LinkedIn - Powered by The Guelph Arts Council

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Event description
Bring your creativity to a business centric platform and start building your professional network.

About this Event

One of the best tools a small business owner can use to connect with other professionals is LinkedIn. When forging partnerships or staying in-touch with clients, this free social networking platform is often the first place they will try to connect. When building your business, it is important to go where your customers are. For connecting with professionals, posting business news, or discovering future employees, LinkedIn is the only social network that's purpose built for businesses. This workshop is hands on; you will create a basic LinkedIn Company Page from scratch, specific to your industry and product offerings.

About 2H Media:

2H Media is a digital marketing and web development agency that's a little different. When it comes to increasing your sales in the era of tech innovation, 2H Media can help. Instead of dropping leads at your doorstep, we ensure your leads make it all the way to your bank account. We achieve this through the usual methods, such as design, web development, and advertising, but we also work with businesses to define their Why and How through one-on-one consulting and workshops. Our communication, quality, and efficiency is the competitive advantage you've been looking for.

About the Speakers:

Matthew Herchel

Co-founder, Digital Marketing Strategist

Over the past few years, Matthew has provided strategic and creative direction across diverse market sectors. Matthew co-founded 2H Media to bring accountability and ethics to the digital advertising community. Certified in programmatic advertising, Matthew uses data and automation to provide high quality consumer experiences. People person by nature, he has over 10 years of sales expertise in commercial and industrial contracting.

Aron Murch

Partner, Branding & Print Lead

Over the past 15 years, Aron has developed his design and marketing skills across diverse industries. Aron co-founded Lynnvander Studios, a full service board game design studio that produces board game tie-ins for comic books, television shows, and blockbuster movies. Aron further developed his branding expertise working with several local Ontario businesses to revitalize their legacy branding and create focused marketing initiatives. Naturally business-minded, Aron joined 2H Media as a partner to bring new efficiencies and print design capabilities, and to foster the company’s next chapter of growth.


10:00 - Brief introduction

10:35 - Creating a Company Page

11:00 - Your first post, tips & tricks

11:30 - Q&A

12:00 - Wrap-up


What should I bring to the event?

A laptop is required, a smartphone or tablet will not be sufficient

Who is this event for?

Business owners or managers with the authority to access a main business contact email

Do I need to have a LinkedIn account?

Yes. A LinkedIn account is required for this workshop and is free.

What if I already have a a LinkedIn Company Page?

If you currently manage a LinkedIn Company Page, follow along to ensure that your company page is fully complete.

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Date and Time


Online Event

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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