Creating Experiences with Service Design

Creating great experiences for your customers is critical for the success of your business. The challenge is finding a methodology and approach to design and implement an experience that allows you to stand out and deliver the value that your customers expect.

Service design is the methodology used by brands and organizations across industries from Starbucks to Disney to American Express. It helps businesses establish loyalty and a competitive advantage in their category. If you want to get up and running with service design, this is the course for you.

In this two day hands-on session, the focus isn’t just to get you to learn or understand service design, it’s to get you to actually start doing service design. You’ll learn and practice how to develop strategy, design, implement and efficiently deliver multichannel service experiences to improve your business and help you stand out with your customers.

During the workshop, we take real life scenarios to work through a variety of methods, practices and tools. Highlights of some of the topics we’ll cover include:

• Introduction to service design
• Understand the impact of customer experience on your business
• Planning for service innovation/improvement
• User research
• Developing personas
• Journey mapping
• Service Blueprints
• Design sprints and prototyping
• Tips for selling and implementing service design in your organization

Tesani will also provide a workbook for all attendees as well as access to digital files and templates you can use.

For more information, visit us at www.tesanidesign.com