CreativeBoost Webinar: Marketing Mix for Creatives

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CreativeBoost is a WorkInCulture series available as an in-person workshop or online webinar that teaches individuals working in arts, culture, libraries, and heritage, skills related to business planning and entrepreneurship.

About Webinar:

Marketing can be very intimidating, especially for artists. We may have images of cut throat Mad Men executives, or shady used car salesmen who are a far remove from how most artists want to see themselves.

Marketing strategy is about much more than just a well designed ad or an effective sales pitch. This webinar aims to re-position the task of marketing from one of sales to one of educating people about the thing you are most passionate about: your creative work.

Participants will learn some of the basics of marketing strategy, including The 7 Ps; the concept of The Four Products; Market, Competitor/Collaborator, and Customer Analyses; and how to roll Product, Pricing, Channels, and Communications Strategies into a cohesive whole.

Presented by: Michael Martyn

Originally from Peterborough, Ontario, Michael has worked in the cultural sector for almost 30 years, including time in Banff, Vancouver, and Melbourne, Australia. Currently based in Orillia, Ontario, Michael serves as General Manager of the Orillia Centre for Arts and Culture. With an MBA from Schulich School of Business, Michael is committed to developing long term career prospects for cultural sector workers who live in regional and rural areas.
Michael volunteers as a member of the National Steering Committee for SPARC Network, as well as contributing time to a number of not for profit organizations in the culture and social sectors at the Board, Committee, and volunteer levels.
Outside of his administration work Michael works as a live performance technician and performing singer/songwriter. His third solo album, 'Rude Mechanicals' (available on Spotify, Amazon, and Apple Music or through, came out in October, 2018, and he is in pre-production for a new album due out in the Fall of 2019. Michael lives in Orillia with his wife, two sons, golden retriever, Bob Ross the Bunny, and a groundhog under the shed who, really, should be paying rent by now

Accessing Webinar Instructions:

On June 12 at 1pm EDT please access the webinar by clicking on the following link and follow the commands.

Webinar Link:

If you have any questions, please contact mona(at)

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