Build your crisis communications toolkit. Learn how to prepare, mitigate and recover from a crisis.
Leave equipped to handle communications for any crisis, risk or issue your Municipality might face.
This interactive one-day course teaches participants how to deal with all aspects of Crisis Communication during an emergency or large-scale event. We will train you how to be comfortable dealing with local, national, on-line and social media to get your message heard. We will train you how to communicate with the community and the media in an effective way that is planned and proactive, rather than reactive. Techniques include interactive scrum and interview sessions with follow-up critique.
This course includes the following topics:
Dealing with Traditional Media Outlets
News Conferences – how to plan an effective news conference
Media Releases – how to prepare appropriate media releases
Social Media – the “good”; the “bad”; and the “ugly”. Real examples demonstrate how social media can both help and hinder operations
Interviewing – live on camera practical exercises
Interactive Media Scenarios – how effective Crisis Communication can make or break the public’s perception during an emergency
Media Relations – how to handle media during the “what if…?” questions
Perfect for: Municipalities (Councils, CAOs, communications staff, Directors of Emergency Management, Public Information Officers), Business Owners, Communications Professionals, Emergency Management Professionals, Spokespersons
Registration is open now!