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CSMPS: Infographics 2.0 – The secret weapon of persuasion
Wed, 19 April 2017, 7:30 AM – 9:30 AM PDT
CSMPS audiences have heard it straight from proposal evaluators, “One thing you can do to help us is reduce the amount of copy in your proposals.”
Join us for Bid-winning Infographics 2.0 and learn how to make proposals leaner, easier to read and more compelling using tips that work on the sub-conscience to be more persuasive. This is the sequel to February’s sold-out “Understanding the Institutional Buyer” session where business brain expert Brynn Winegard identified how specific techniques work on the sub-conscience brain – like using white space strategically – to help make your submissions stand out and win out.
Led by Elena Rivera MacGregor of Rivera Design – an award-winning graphic designer and entrepreneur – this sequel will take the principles and tips Winegard highlighted and will do a deeper dive on how to apply them in a variety of creative and impactful ways. You'll learn the 'secret weapons' that will make content more digestible and get you closer to the win. Specific infographic tips and techniques will be provided. As a bonus, Elena will review the sales process and structure of effective proposals that sell.
If you attended MacGregor’s 2014 CSMPS Infographics breakfast – one of our highest rated events - you will learn even more in this 2.0 version.
Join us and find out how to get that persuasive edge while making life easier for client proposal evaluators.
What you will learn:
- How to use graphics/infographics effectively
- What makes the use of graphics a viable and compelling option
- When to choose infographics over copy
- Best practice principles / design, composition, etc.
Who should attend:
- Business development leads
- Marketing professionals
- Proposal coordinators – including Administrative Assistants involved in proposal assembly
Learn how to use infographics to help evaluators find even more reasons to choose you.
Elena Rivera MacGregor has more than 25 years experience in branding, corporate communications and marketing. Her portfolio includes the prestigious winning entry for the Vancouver 2010 Olympic Logo Design Competition, as well as a variety of award-winning projects for ICBC, BCAA, UBC, Children’s Hospital. Elena works with small to medium businesses and government departments alike, she has a long standing working relationship with Metro Vancouver, has worked for the City of Vancouver, Vancouver School Board, the Fraser Health Authority, Fraser Valley Regional District, Environment Canada, Business Improvement Associations, Public Works and Government Services Canada, and many more.
Learn more on her website.