Expert RFP evaluators have told CSMPS audiences time and again to make information in our RFP’s easier to process. “Enough copy already!”, they’ve told us.
This follow-up session to the very successful 2014 fall Infographics breakfast promises to take your infographics / graphics use to a new level. To benefit from this session, you don’t have to have attended the original 2014 session or February 2017’s “Understanding the Institutional Buyer” but the presenter, Elena Rivera MacGregor of Rivera Design will pick-up where those sessions left off and will provide specific RFP examples and tips leveraging the insights gained from the earlier sessions.
Join us and find out how to get that edge while making life easier for client proposal evaluators -- consider how you can use infographics to make even the most complex and detailed proposals not only easier to digest for your prospects but in fact make your case more persuasive.
Led by an award-winning creative expert this is a practical and compelling guide to where and how to start with a glimpse into how an image or graphic works in our cognitive brain to hold attention and persuade.
What you will learn:
- How to use graphics/infographics effectively
- What makes the use of graphics a viable and compelling option
- When to choose infographics over copy
- Best practice principles / design, composition, etc.
Who should attend:
- Business development leads
- Marketing professionals
- Proposal coordinators – including Administrative Assistants involved in proposal assembly
Learn how to use infographics to help evaluators find even more reasons to choose you.
Register for this timely breakfast topic now!