$75 – $95

CSMPS: The Ultimate Differentiation Mini-Bootcamp – Stand out to win out!

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Four Seasons Hotel Vancouver

791 West Georgia Street

Vancouver, BC V6C 2T4

Canada

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In a marketplace where there is enormous downward pressure on professional service fees and project budgets are becoming king, a great reputation based on, among other things, delivering on your firm’s differentiator / promise consistently has never played a more important role.

This one and a half hour breakfast led by Ralph Kison, Principal of Kison Business Development and Sales Specialists, will feature a practical, hands-on session where you will go through numerous exercises that will finally help you identify your firm’s true differentiator.

To gain a genuine advantage that is sustainable, it is crucial for professional service firms to develop a differentiation strategy that is credible – in other words one that your firm delivers on consistently and one that your clients agree is true. It must be demonstrably unique, of value to clients and deliverable based on your team’s skills and firm’s resources.

These are some of the most important ingredients for a stellar reputation. Research has shown consistently that today only firms with great reputations succeed in maintaining premium fee levels.

Yet, most firms still market services, attributes and skills that most often sound remarkably like their competitors and that prospective clients struggle to identify as truly different or true at all.

Join us for this timely and strategic exercise. Your firm will thank you for it.

About the Speaker: Ralph Kison

Ralph Kison, President of Kison Inc., works with companies and associations across North America in business-to-business and professional services environments.

Ralph serves his clients in the capacities of trusted advisor, facilitator, trainer and coach. His range of experience enables him to assist clients address strategic planning, organizational development and talent attraction, development and retention issues. Typical results are increased employee engagement and contribution, improved organizational clarity and alignment amongst teams and the creation of common organizational values and culture.

Services include employee and organizational development in the areas of: training and development, leadership and management coaching, succession planning, and the facilitation of planning and partnering sessions.

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Four Seasons Hotel Vancouver

791 West Georgia Street

Vancouver, BC V6C 2T4

Canada

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