In a marketplace where there is enormous downward pressure on professional service fees and project budgets are becoming king, a great reputation based on, among other things, delivering on your firm’s differentiator / promise consistently has never played a more important role.
This one and a half hour breakfast led by Ralph Kison, Principal of Kison Business Development and Sales Specialists, will feature a practical, hands-on session where you will go through numerous exercises that will finally help you identify your firm’s true differentiator.
To gain a genuine advantage that is sustainable, it is crucial for professional service firms to develop a differentiation strategy that is credible – in other words one that your firm delivers on consistently and one that your clients agree is true. It must be demonstrably unique, of value to clients and deliverable based on your team’s skills and firm’s resources.
These are some of the most important ingredients for a stellar reputation. Research has shown consistently that today only firms with great reputations succeed in maintaining premium fee levels.
Yet, most firms still market services, attributes and skills that most often sound remarkably like their competitors and that prospective clients struggle to identify as truly different or true at all.
Join us for this timely and strategic exercise. Your firm will thank you for it.