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Data-Driven Segmentation: Making Anonymous Audiences Addressable

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Get expert advice on how to communicate with your audiences – without the help of cookies.

About this Event

With a cookie-less future on the horizon, not every organization is positioned to stand up a logged-state. But regardless of how prepared you are, users are demanding a better, more customized user experience. So how do you pivot to the future with a mostly anonymous user base? Data-driven segmentation gives you a framework for segmenting your entire audience by taking the full breadth and depth of information you've learned about people and utilizing AI to create scalable, more accurate segmentation clusters - and it's all within reach.

During this LiveTalk, we discuss:

• How can we use collected data to continue delivering a better customer experience online?

• What data segmentation tools are available for clients to take advantage of?

• Q&A session

Meet The Speaker

Nick Iyengar, Group Director of Analysis & Insights, Cardinal Path

Nick helps organizations to improve their business performance by building their analytics capabilities. He’s a known though-leader, author, educator and presenter who formerly worked for Google leading the Analytics Guru team, and he holds an MBA from the University of Michigan Ross School of Business.

Please note this event will be held on Microsoft Teams Live.

1. RSVP today.

2. Save The Date - We will email you an access link to join the event.

Questions?

Email kate.dobrucki@dentsu.com

Reserve your spot for this exclusive LiveTalk.

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