SCWIST BROWN BAG SERIES 2020

Dealing with the Media: How to KISS

There is a keen need for women in STEM to reach out to the media to counter the overwhelming flow of misinformation. Stats show that the far right, including anti-STEM posts, represent more social media posts than all other perspectives put together, be they economic conservatives, centrists, or social democrats.

Here is a chance to practise plain language skills, to learn how to Keep It Simple, Silly and to show your enthusiasm for what you do. We will learn what the media’s goals are. They can be different from yours but theses goals are not mutually exclusive. You can give the media what they need (snappy clips/quotes, a good visual or sound, and your enthusiasm for your field) while maintaining your dignity and goals.

Program:

12:00-12:10 Welcome

12:10-12:35 Presentation

12:35-12:55 Q&A

12:55-1:00 Closing

SPEAKER

Lorraine Graves used her university science education, and constant dabbling in the media as a student, to enter the brand new field of science journalism in the 1980s as a TV news science reporter in Vancouver. Later, she went on to create, produce and host her own series, “Breakthrough” that aired on the CBC network. She left paid work to be with the child she didn’t think she’d be able to have. Returning to journalism and public speaking has proven a daunting and exhilarating venture.

PHOTO AND VIDEO CONSENT

By registering for the event, you understand that the session may be video recorded and/ or photos will be taken for use in SCWIST digital communication platforms, including but not limited to: the SCWIST website, e-newsletter, Twitter, Facebook, Instagram, Youtube, and others. You therefore are providing consent for your image and voice to be used by SCWIST for free and in perpetuity.

If you do not want your image to be captured in video or photographically, please ensure that your camera is off during the session.

JOIN SCWIST!

Register to be a member and take advantage of many benefits including free or discounted event tickets, access to professional development and mentorship programs, volunteer opportunities including community outreach, expanding your professional network with women in STEM. More information here.

QUESTIONS AND FEEDBACK

For questions about the event, or to sign up as a speaker, please contact Khristine Carino, Director for Events, by email at director-events(at)scwist.ca.

EVENT SPONSORSHIP

Sponsor a single event or a series!

SCWIST Brown Bag (lunch and learn): weekly one-hour sessions on Wednesdays

Workshops: monthly, 1.5 to 2 hours professional development, hands-on trainings

International forum: quarterly, featuring a panel of speakers from around the world, 2 hours round table discussions (March, June, September, December)

STEM Leaders forum: quarterly, featuring Canadian women in STEM, 2 hours round table discussions (April, August, November, February)

Annual Wonder Women Networking Event: mentor networking event (March)

SCWIST Socials: Walks and Hikes, Kayaking, Fireside celebrations for outstanding members, Movie Talks, Fall and Spring Socials

Let's talk and we will tailor the package according to your objectives and budget. Please email Khristine Carino, Director for Events, at director-events(at)scwist.ca.