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DEEPER DIVE - Brand Awareness | Building it and Why it Matters

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SFU VentureLabs

#1200 - 555 West Hastings

Vancouver, BC V6B 4N6

Canada

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Deeper Dive - Brand Awareness | Building it and Why it Matters

Learn how the big agencies drive Brand Planning, and how you can adapt this for your start up.

Hear from experts why you would want to do this and what you, your team, and your company will get out of developing a brand vision - even in the early stages. Learn from an example, how to prepare for and run a brand development session to create your brand vision. Finally, we'll go over good strategies to communicate your brand vision.

Lunch will be served at 12pm.


Topics to be covered include:

  • Doing a brand audit, competitor brand audit, competitive position, and your differentiators
  • Developing and delivering a Doable, and Valuable Social Media Plan
  • PR - What is it, and how to leverage it. Hacks that use PR techniques without investing in an agency, when should you increase your PR investment, and how to get the most out of your investment
  • Influencer marketing – how it’s the same and different from PR, and how you can use it



About the 2018 Dive Marketing Series

This series is designed to help early stage companies leverage key aspects of marketing to achieve their goals along the journey from concept to growth. The series will touch on product marketing, pricing, positioning, marketing communications, and lead generation.

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Date and Time

Location

SFU VentureLabs

#1200 - 555 West Hastings

Vancouver, BC V6B 4N6

Canada

View Map

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