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DEEPER DIVE - Brand Awareness | Building it and Why it Matters


Monday, 26 March 2018 from 12:00 PM to 1:30 PM (PDT)

DEEPER DIVE - Brand Awareness | Building it and Why it...

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RSVP 3d 10h 58m Free  

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Deeper Dive - Brand Awareness | Building it and Why it Matters

Learn how the big agencies drive Brand Planning, and how you can adapt this for your start up.

Hear from experts why you would want to do this and what you, your team, and your company will get out of developing a brand vision - even in the early stages.  Learn from an example, how to prepare for and run a brand development session to create your brand vision. Finally, we'll go over good strategies to communicate your brand vision.

Lunch will be served at 12pm. 

Topics to be covered include: 

  • Doing a brand audit, competitor brand audit, competitive position, and your differentiators
  • Developing and delivering a Doable, and Valuable Social Media Plan
  • PR - What is it, and how to leverage it.  Hacks that use PR techniques without investing in an agency, when should you increase your PR investment, and how to get the most out of your investment
  • Influencer marketing – how it’s the same and different from PR, and how you can use it 


Sharlene Myers, Director Public Relations, Vision Critical

Sharlene Myers started her career on the editorial staff of a national technology magazine and has established herself as an accomplished and well respected communications expert for technology companies. She transitioned from publishing into corporate marketing, joining Sierra Wireless in 2004, and since then she has been responsible for media, analyst and influencer relations across multiple markets worldwide. In addition to spearheading communication strategies for product launches and other industry/corporate issues, she has also led projects related to branding, website development and event management. Along the way, she earned an MBA in the part-time program at UBC’s Sauder School of Business in 2010. Sharlene currently serves as director of public relations at Vision Critical, a Vancouver-based software company that provides a cloud-based customer intelligence platform that enables companies to build engaged communities of customers they can turn to for insight that helps them make key business decisions.

Monica McMahen, Marketing, Optigo Networks

Monica is a full-stack Marketing Manager with a Bachelor of Commerce from Sauder School of Business, and experience working with early stage start-up and scale-up companies. In her current role at Optigo Networks, Monica works with the executive, sales and development teams to bring innovative products to the Building Automation and Security markets through online and offline marketing.







About the 2018 Dive Marketing Series

This series is designed to help early stage companies leverage key aspects of marketing to achieve their goals along the journey from concept to growth. The series will touch on product marketing, pricing, positioning, marketing communications, and lead generation.

Have questions about DEEPER DIVE - Brand Awareness | Building it and Why it Matters? Contact VentureLabs®

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When & Where

SFU VentureLabs
#1100 - 555 West Hastings
11th Floor Hot Desk Space
Vancouver, BC V6B 4N6

Monday, 26 March 2018 from 12:00 PM to 1:30 PM (PDT)

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VentureLabs® is a world-class business accelerator program delivered by Simon Fraser University (SFU) in partnership with NRC IRAP, the BC Innovation Council (BCIC) and university partners including; Ryerson University (Ryerson), the University of Ontario Institute of Technology (UOIT) the University of Victoria (UVic), the British Columbia Institute of Technology (BCIT) and the Emily Carr University of Art + Design (ECUA+D).

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DEEPER DIVE - Brand Awareness | Building it and Why it Matters
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