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DEEPER DIVE - Content Marketing and Lead Generation | Finding New Prospects

VentureLabs®

Monday, 23 April 2018 from 12:00 PM to 1:30 PM (PDT)

DEEPER DIVE - Content Marketing and Lead Generation |...

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RSVP 23 Apr 2018 Free  

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DEEPER DIVE - Content Marketing and Lead Generation | Finding New Prospects

Whether you’re a start-up or a midsize company, you need to make every marketing dollar do double, or triple work.

Review the options for lead generation - from conferences, to webinars, to content syndication - and compare the cost effectiveness of each one, taking into account all the ways each type of program contributes to your marketing goals.

Topics will include:

  • Google ads/ Targeted Marketing/ Social Media ads - how to decide where to spend, and how to get the most out of your investment.
  • Leveraging Events for your Marketing - how to choose events that will give you the most for your money, and then how to make sure you get the most for that big investment

By the end of the session, you’ll have lots of ideas for how to build awareness for your brand, as well as how to generate demand and new opportunities.   

Lunch will be served at 12pm. 

Speakers: 

Robin Jones, Marketing Consultant

Robin Jones is a Vancouver-based marketing consultant with over 20 years experience building and leading marketing teams in global technology companies including Payfirma, QuickMobile, Active Network, Ventyx, Absolute Software, Creo Products, and MDSI. She has been instrumental in moving start-up and mid-size organizations through rapid growth stages, and has managed through more than 20 strategic acquisitions and partnerships, as well as 2 IPOs.

Robin has been on the front wave of the marketing evolution, managing through the tests and trials of marketing’s digital transformation, and advocating for automation and measurement at every turn. In a world where the buyer’s journey is theirs to map, she is passionate about power positioning and finding ways to engage audiences via rich content and conversation. Robin has a BS of Marketing from Florida State University, and an MBA from Northeastern University. Mother to two teenage daughters, she is American by birth but Canadian at heart.

 

About the 2018 Dive Marketing Series

This series is designed to help early stage companies leverage key aspects of marketing to achieve their goals along the journey from concept to growth. The series will touch on product marketing, pricing, positioning, marketing communications, and lead generation.

Have questions about DEEPER DIVE - Content Marketing and Lead Generation | Finding New Prospects? Contact VentureLabs®

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When & Where


SFU VentureLabs
#1200 - 555 West Hastings
11th Floor Hot Desk Space
Vancouver, BC V6B 4N6
Canada

Monday, 23 April 2018 from 12:00 PM to 1:30 PM (PDT)


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Organizer

VentureLabs®

VentureLabs® is a world-class business accelerator program delivered by Simon Fraser University (SFU) in partnership with NRC IRAP, the BC Innovation Council (BCIC) and university partners including; Ryerson University (Ryerson), the University of Ontario Institute of Technology (UOIT) the University of Victoria (UVic), the British Columbia Institute of Technology (BCIT) and the Emily Carr University of Art + Design (ECUA+D).

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DEEPER DIVE - Content Marketing and Lead Generation | Finding New Prospects
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