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Design in Cultural Institutions - Talk and Panel Discussion


Monday, 19 March 2018 from 6:00 PM to 8:30 PM (EDT)

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Ticket Type Sales End Price Fee GST/HST Quantity
RGD Member 3 Apr 2018 $7.00 $1.11 $1.05
Non-Member 3 Apr 2018 $12.00 $1.46 $1.75

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Event Details

Date:  March 19th, 6:00 - 8:30PM

Location: George Brown College, 230 Richmond St E, Room 201     

Join us as Hilary Greenbaum talks about Whitney Museum of American Art’s identity system as well as the her team's day-to-day processes. Following her presentation, Hilary will be joined by Dave Hollands, Head of Creative at the ROM, Edmund Li RGD, Design Director at Entro, and Lauren Wickware RGD,  and for a panel discussion on working with and in cultural institutions. In an evolving society, cultural institutions are faced with a dual purpose: to preserve our heritage while energizing and educating the modern generation. Cultural institutions are proving to be extraordinarily open to breaking new ground where art meets logos, culture meets commerce and design meets curation. In this way, they are becoming catalysts for cutting-edge design concepts and innovative styles produced by designers who are often as visionary as the organizations with and for whom they work.

Hilary Greenbaum, Director of Graphic Design for the Whitney Museum of American Art
Since 2012, Hilary has managed the development of the museum’s identity across multiple platforms including advertising, exhibition graphics, signage, digital media, and a wide variety of printed ephemera. Previously she served as a staff designer and design columnist for The New York Times Magazine. While there, she initiated the “Who Made That?” series, which evolved from a weekly posting on the magazine’s blog to a weekly column in the printed magazine. She continues to write and lecture about design at various universities and colleges including NYU’s School of Continuing Studies, Syracuse University, Purchase College, Pratt and Parsons / The New School. 

Dave HollandsHead of Creative at the Royal Ontario Museum
Dave is a licensed architect and responsible at the ROM for an in-house workgroup who design special exhibitions, communications graphics, digital and other multi-media and space alterations. Dave is an active member of the museum’s Inclusion Advisory group devoted to making the museum a place for everyone. Presently the focus of Dave’s team at the ROM is the development of major exhibitions designed to engage and inform diverse audiences.

Edmund Li RGD, Associate and Design Director at Entro.

Edmund has over 20 years of experience designing interpretive and wayfinding signage, exhibits, donor recognition, and interactive media for public environments around the world. With his architectural mindset and graphic design background, Edmund’s work often features a high level of integration between 2D and 3D elements, transforming linear messages into environmental statements — inspiring users to engage in meaningful ways. Creating design programs that are accessible to visitors of all ages, ability and demography is an important aspect of Edmund’s design philosophy. Prior to Ento, Edmund held senior design roles at Reich+Petch Design International and Forge Media + Design. Edmund has contributed to publications on accessibility and design leadership, and is an active member of the RGD and SEGD communities.

Lauren Wickware RGD, Graphic Designer & Art Director at Lauren Wickware Design
As one woman design studio, Lauren partners with individual artists, internationally recognized corporations and cultural institutions to create a broad range of materials with a focus on publication design. She provides both strategy and implementation through a collaborative process that allows her to assemble a tailored team of communication and design specialists to lend their expertise when needed. She does more than simply move boxes around on a page—she is passionate about creating work that has longevity. Lauren extends the life and expands the reach of a text, event or exhibition by creating highly tactile and tangible objects, from brochures and posters to magazines and books.

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When & Where

George Brown College
230 Richmond Street East
Toronto, ON M5A 1P4

Monday, 19 March 2018 from 6:00 PM to 8:30 PM (EDT)

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The Association of Registered Graphic Designers (RGD) is a hub for graphic designers. It was created by an Act of the Ontario Legislature to certify graphic designers who have met a rigorous set of standards that includes documented levels of relevant, professional education and experience.

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Design in Cultural Institutions - Talk and Panel Discussion
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