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Design Thinking Workshop (Manufacturers)

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Design Thinking is a tried & tested problem-solving method that can help by offering new perspectives and out-of-the-box thinking.

About this event

Design Thinking is a tried & tested problem-solving method used by fortune 500 companies, non-profits and governments around the world. Whether you are looking to understand what your customers want, find the right marketing language, improve the customer experience, or solve a problem with your staff, Design Thinking can help by offering new perspectives and out-of-the-box thinking.

Where can I learn more about what Design Thinking is?

  • Watch this 90-second intro to Design thinking with a business example
  • or read this brief intro with an example of a trucking company in the Harvard Business Review.
  • Or, if you’d rather watch an inspiring talk on how Design Thinking helped GE Healthcare design an MRI scanner kids don’t find scary (and sells very well now), watch this Ted Talk.

What should I expect?

  • A highly experiential, hands-on training (thanks to an online whiteboard)
  • A creative, fun experience that makes time fly
  • A cameras-on event, so that we all can connect with each other
  • Short presentations (20 minutes max) followed by activities and learning by doing – this is not a presentation-only webinar
  • Working in pairs or teams with other participants to try things out in practice– more doing than listening
  • All session will build on each other – you’ll have to attend the first one to attend the others, and please commit to attending all sessions. Given the interactive and experiential nature, they will not be recorded.

Organizer Mind Your Business - Cumberland Workshop Series

Organizer of Design Thinking Workshop (Manufacturers)

Mind Your Business is an initiative by the Cumberland Business Connector, Town of Amherst, Amherst & Area Chamber of Commerce, Town of Oxford, Municipality of Cumberland, and CBDC Cumberland to provide accessible learning opportunities to our business community.

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