Designing Influence: Build a Brand That Gets Noticed

Your brand is more than a logo. It’s the story people tell about you when you’re not in the room. In this hands-on workshop, Tartanbond Communications and Design Victoria team up to help designers strengthen their public presence, shape their narrative, and build the kind of reputation that opens doors, makes sales and leaves a lasting impression.

Participants will learn how PR and design work together to create authentic, memorable, and consistent brands. You’ll explore how to articulate your mission, identify your audiences, craft compelling messages, and position your work in a crowded marketplace. Together, we’ll look at how a strong visual identity and effective PR support reputation, and put those insights into practice through interactive exercises.

Whether you’re an independent designer, part of a studio or firm, or building a creative business, this workshop will give you practical tools and a clear action plan to communicate your values with confidence.

What We’ll Cover:

• How to clarify your brand story and values
• Ways to tailor your message for customers and key stakeholders
• Leveraging your competitive landscape and media engagement
• Crafting your voice, tone, and PR-ready messaging
• The building blocks of a clear, cohesive visual identity
• Setting realistic PR goals and identifying opportunities for exposure

You’ll Leave With:

• A stronger, more articulate brand narrative
• Draft messaging you can use immediately in media outreach, pitches, and online profiles
• Advice from PR and design leaders
• Next steps to increase your visibility and reputation

Join us for an inspiring and practical session designed to help you show up confidently—and get noticed.