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Develop a Public Relations Campaign for Your Small Business

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Vaughan City Hall

2141 Major Mackenzie Drive

2nd Floor, Committee Room 244

Vaughan, Ontario L6A 1T1

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Develop a Public Relations Campaign for Your Small Business

Learning Objectives:

  • How to get the media to talk about your business
  • Developing a magnetic brand that attracts customers and builds loyalty
  • Creating a "pull" marketing strategy where customers seek you out
  • How to be a leader in your industry - getting ahead of competition
  • How to get influencers to gush about your business



Speaker: Keka DasGupta. Precision Marketing Group Inc.

Keka DasGupta is an award-winning PR and marketing consultant with 20 years of experience in both corporate and agency settings. Keka was the media relations specialist and national spokesperson for IKEA for seven years, before she moved onto the reputed PR firm, DDB Public Relations (DDB PR). At DDB PR, Keka helped to exponentially grow the client roster, revenue and quadruple its staff in four years. Today, Keka is president of Precision Marketing Group Inc., and she continues to also work with DDB as a consulting VP. Keka is a pacesetter in the industry and has developed award-winning programs including strategic media relations initiatives, co-promotions and brand activation events. She has been featured in various media outlets including the Globe and Mail, the Toronto Star, and Desi News for her pioneering campaigns. Keka is called upon regularly to speak at various industry conferences and workshops. She has also served as an instructor with the Schulich Executive Education Centre, at the Schulich School of Business, York University.

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Date and Time

Location

Vaughan City Hall

2141 Major Mackenzie Drive

2nd Floor, Committee Room 244

Vaughan, Ontario L6A 1T1

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