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Vaughan City Hall

2141 Major Mackenzie Drive West

2nd Floor, Committee Room 249

Vaughan, Ontario L6A 1T1

Canada

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In this hands on three-part workshop, participants will learn practical marketing strategies. Participants will be introduced to tools make changes to their marketing plan. Participants are asked to bring a laptop.

Session #1 | Wednesday, September 20 | 10 a.m. to 12:00 p.m.

- What is a proper “sales cycle” and why it’s important to understand it?
- What are the available advertising assets and what’s their efficiency (ROI)
- How can you measure the cost of a lead and cost of a sale when multiple advertising assets are involved?
- History of search engines
- How search engines “think”
- Creating Killer Landing Pages

Session #2 | Wednesday, September 27 | 10 a.m. to 12:00 p.m.

- Continue with creating killer landing pages
- How to use Social Media to get deals
- How to get reviews and why we need them

Session #3 | Wednesday, October 4 | 10 a.m. to 12:00 p.m.

- Let’s connect it all and make money!
- How to create a newsletter and connect it with your landing page and social network?
- How to create a killer offer?
- How to create value for your prospect?
- I don’t have clients. I have raving fans!



Speaker: Lior Izik

Lior is a father, husband, hacker, businessman, business coach and martial artist.

Over the course of his career, Lior has created over 20 profitable businesses spread across different fields. These ventures generated a few million dollars in their first year and continued to grow well.

Lior is constantly breaking things down and reverse-engineering ideas. After every business interaction, he analyzes and adjusts his approach as an objective observer. It’s how his book “The Entrepreneurial Evolution” and his business consulting career came to be.


For more information, call VBEC at (905) 832-8526 or email vbec@vaughan.ca

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Date and Time

Location

Vaughan City Hall

2141 Major Mackenzie Drive West

2nd Floor, Committee Room 249

Vaughan, Ontario L6A 1T1

Canada

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