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Developing Your Sponsorship Potential

Recreation NB and Sport NB

Monday, 1 May 2017 at 8:30 AM - Tuesday, 2 May 2017 at 4:30 PM (ADT)

Developing Your Sponsorship Potential

Ticket Information

Ticket Type Remaining Sales End Price Fee GST/HST Quantity
Registration 20 Tickets 16h 46m $499.00 $30.55 $79.43

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Event Details


Does your sport organization or facility need more revenue? Are you generating enough corporate sponsorship dollars? Do you want to have more sponsors and more cash? Then this two-day intense sponsorship workshop series is a ‘must attend’ session for you and your organization. Through the two days you will go away with a better understanding and the tools to implement your sponsorship program. The sessions will focus on assisting you and providing you with the tools you need to determine what you have available to sell that is of interest to potential sponsors. It will lead you away from the ineffective and old school “hang a banner” because that is what we can offer attitude. You will see how to think beyond the traditional and create a lengthy inventory of assets that can be sold. As with everything, the more products you have for sale, the more money you can make!

Speaking of money… you will need to know what all those assets are worth. Day two of the workshop series will focus on providing you with the tools, formula and ability to determine the real market value of all those assets you have identified. It will allow you to know what the value of a retweet about a sponsor is worth or the value of their logo on your sponsorship page on the website or the value of the right to sample product at your event or in your building. Once you know this you can custom build programs to meet prospects needs and budgets.

These two days will deliver the tools and experience for you to be able to build your own inventory of assets and value those assets to take to market and make more money!


Brent Barootes is President and CEO of the Partnership Group – Sponsorship Specialist ®, a national sponsorship consulting firm that specializes in assisting organizations that build and sell corporate sponsorship works with PSOs, NSOs, municipalities, and recreation facilities as well as charities, non-profits, member associations, events, festivals, conferences and arts organizations to help them to build better sponsorship programs that result in more money for them and better outcomes in ROI for the partners

Brent and his team at the Partnership Group – Sponsorship Specialists® also work directly with sponsors / brands to help them measure outcomes, set criteria for sponsorship property selection and help them to earn a better ROI for their sponsorship investments. Thus, Brent clearly understands the needs and changing trends for those companies looking to invest in sponsorship. In the past 25 years Brent has worked directly or indirectly with many Canadian brands, corporations, small and medium businesses as well as small and large municipalities, professional and amateur sport organizations at local, provincial and national levels, destination marketing and tourism offices and organizations, economic development bureaus, and non-profits to develop effective sponsorship programs. This provides an incredible knowledge and insight when assisting those selling sponsorships like the members of Sport NB and Recreation NB.

Have questions about Developing Your Sponsorship Potential? Contact Recreation NB and Sport NB

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When & Where

Kingswood Lodge
31 Kingswood Park
Fredericton, NB E3C 2L4

Monday, 1 May 2017 at 8:30 AM - Tuesday, 2 May 2017 at 4:30 PM (ADT)

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