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Development: Freshly Packaged
Thu, October 13, 2016, 9:30 AM – 1:30 PM EDT
Join Food Starter, and the Food Commercialization Program participants, in this Freshly Packaged session led by The Design Firm's Luke Despatie.
In this workshop, you will learn what makes a package design stand out in a crowded marketplace and create consumer demand. Through discussion of real-world examples and trends, you will discover how to develop a brand voice that fits your product and target demographic. Clients can bring in their own packaging, or packaging they admire for critique. You will also be guided through the process of writing a creative brief that will allow you to work effectively with a designer and confidently bring your product to market!
Meet your trainer: Luke Despatie
With a penchant for creating beautiful packaging and branding, Luke Despatie & The Design Firm is a little studio in Port Hope, Ontario, doing some serious work. They are known for developing award-winning packaging for a wide range of clients that is fun and engaging. With over a decade of experience, Luke has done work for National brands such as Robin Hood and Sobeys – as well as craft brewers, restaurants, and local food trucks. Luke was recently named one of the top young designers to watch by Design Edge magazine.
** date subject to change