Topic: Digital Advocacy: Mobilizing your audience in an online world
So you know what social media is. You’ve dabbled in Facebook, set up LinkedIn and even spent a few minutes trying to sift through a deluge of tweets on Twitter. But how can social media really make an impact in your organization?
Enter digital advocacy.
In this session, Tim Shaw of Amplifi will provide an overview of digital advocacy and how associations and non-profits can use social media to inform, involve and inspire their audiences to create champions for their brand, issue or cause – with a specific focus on volunteer recruitment, engagement, and retention
This presentation will cover:
- What is digital advocacy
- Your digital advocacy strategy: Inform | Involve | Inspire
- Identifying and finding your audience
- Effective storytelling for engagement
- Overcoming/avoiding slacktivism: Perfecting the ‘ask’
- The right tools – what’s out there that you can use to recruit and retain volunteers
This learning opportunity is for: volunteer managers, nonprofit communications staff
We strongly encourage 2 or more staff from the same organization to attend this learning session.
Tim leads the online engagement practice for Amplifi, where he provides expert advice and strategy for connecting with audiences through social media tools. Online and in print, he specializes in the development of effective copy to convey clear messages that inform, involve and inspire audiences to take action. Tim is a frequent speaker on social media, having presented at events across Canada, created the Social Media for Public Relations course for Durham College and is an instructor on social media, online reputation, and content management at Mount Royal University.