Digital Marketing 101: Own Your Owned!

In this session, you will learn 5 things you need to know to accelerate your growth and carve out a niche on the web. You'll learn how to develop your channels to make the right mark with your site and email.

_______________________________________________________________________

Who is the event for?

• Owner-Operators
• Start-up - industry agnostic
• Doer’s or those leading a team of doers

_________________________________________________________________________

Key takeaways/learnings:

• Accelerate your growth
• Carve out a niche on the web
• Develop your channels

_________________________________________________________________________

Meet your instructor:

Shannon Thorndyke is a digital Marketer with nearly two decades of experience working with multinational brands in both the US and Canada. This practice has allowed me to hone a focused passion for audience-first strategy and the nuanced segment of women with children. Delivering truly integrated award-winning work across verticals through 100’s of campaigns and activations.

Clients who I’ve helped solve problems have including household names like Dove, Nestle, AMEX, Nike, RBC, TD, and General Mills.

As a digital consultant and solver of big problems, I continue to passionately approach both the 50,000-foot view and the nitty-gritty details of execution. I delight in finding the next tech startup or evolving an internal process to optimize efficiency.

As an international speaker and educator, I’ve been hired to both speak and teach on influencer marketing, marketing to women, marketing technology, and digital trends. Through experience and storytelling, I’ve developed a knack for making even complex topics accessible.