IGNITE SERIES 1.2: Digital Marketing – Focus on Marketing Magic and Deliver it!
In his own inimitable style, Saul Colt, head of The Idea IntegraIon Company, shows through a series of marketing examples how word-of-mouth momentum and taking risks can be created and harnessed by entrepreneurs to build powerful yet cost-effective experiences for their customers.
He explains why marketing is about influence, connections, experience, emotions and entertainment - but most of all magic!
What you will Learn:
How to market your brand for practically nothing!
How knowledge, likeability and trust can drive influence.
Word of Mouth strategy.
About the Speaker:
Saul Colt is the Founder and Creative Director at SAUL COLT –The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders/experiential marketers. In a previous life Saul was the first international employee of Zipcar and the person responsible for launching Zipcar into the Canadian marketplace, was a key person in the growth of FreshBooks.com (The #1 Cloud Accounting service for Small Business Owners) and even knows what it is like to work for a large corporation from his time in a leadership role at Rogers Communications and Xero.com. On top of all that Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, and Community Building.