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Best Western Plus Lamplighter Inn & Conference Centre

591 Wellington Road

Cambridge

London, ON N6C 4R3

Canada

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Digital Marketing

The success of every company lies in its customer base. This workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth. Social media strategies for Facebook, Instagram, Twitter, LinkedIn etc. will be discussed.

PARTICIPANTS WILL:

  • Understand and explore various advertising platforms and the unique options and audience each platform brings

  • Discuss how to measure success via digital marketing

  • Create social media strategies for the following platforms:

    • Facebook including Live posts, Boosted posts and general marketing

    • Instagram including a plan for posting

    • Twitter including verified accounts

    • LinkedIn

    • Understand Adwords by Google, including how to use them to grow your business

    • Discuss benefits of various third party web advertising

    • Create work plans with key dates that specify when to post key messages linked to the overall strategy and platform


Tyler Scott Bryden, Chief Executive Officer, SixFive Interactive

Tyler Scott Bryden is a talented and innovative marketer who focuses on integrating storytelling and technology into his customers’ strategy. Tyler graduated from the University of Western for Media, Information and Technoculture and Fanshawe College for Interactive Media Production. The combination of University and College gives Tyler the high-level strategy necessary for implementing practical solutions in an ever-changing digital landscape.

Prior to moving into entrepreneurship, Tyler was a competitive hockey player and Assistant Captain of the Sutherland Cup-Winning London Nationals. During that time, Tyler freelanced as a content creator and website designer. After several years of self-employment, Tyler started his first company, SixFive Interactive,aplatformthatconnectscompaniestotalentedcreatorsandmarketers. Tylerproudlybrings the work ethic and skill set gained from school, hockey, and freelancing to the forefront every day as a team leader.

In his current role, Tyler focuses on the day to day strategy and continues to evolve his company's operational systems and processes to ensure each customer gets an effective results-oriented solution. Tyler’s company, SixFive Interactive, is an alumnus of Western’s Propel Summer Incubator Program, a founding tenant of Innovation Works, and a recognized community engager. A passionate entrepreneur, mental health advocate, and social innovator, Tyler thrives when creating connections and supporting organizations throughout London, Toronto, and surrounding areas.




Targeted to small-to-medium sized London, Ontario business operators/managers. Priority sectors include Digital Creative, Professional Services, Manufacturing, Food Processing, and Health and Life Sciences.

This session has been generously sponsored by the London Economic Development Corporation. It is important that if you register, you do attend. A no-show fee will be charged to registrants who do not attend.

For more information please contact:

Ashley Conyngham, Director of Marketing and Communications
Email: aconyngham@ledc.com
Phone: 519.661.1883

COURSE NAME: Digital Marketing

DATE & TIME: October 17, 2017
Registration and Continental Breakfast: 8:30-9:00am
Session: 9:00-3:30pm (includes 30 minute lunch)

LOCATION: Cambridge Room, Lamplighter Inn, 591 Wellington Road
DETAILS: Coffee and lunch included. Please bring your laptop to this session.

FEES: No cost to attend. $200.00 fee if registered and no-show. One rep/per company

Participants will be requested to complete a Fanshawe College registration should they wish to receive a certificate of participation in this session



Date and Time

Location

Best Western Plus Lamplighter Inn & Conference Centre

591 Wellington Road

Cambridge

London, ON N6C 4R3

Canada

View Map

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