Actions and Detail Panel
Tue, 17 October 2017, 8:30 AM – 4:00 PM EDT
The success of every company lies in its customer base. This workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth. Social media strategies for Facebook, Instagram, Twitter, LinkedIn etc. will be discussed.
Understand and explore various advertising platforms and the unique options and audience each platform brings
Discuss how to measure success via digital marketing
Create social media strategies for the following platforms:
Facebook including Live posts, Boosted posts and general marketing
Instagram including a plan for posting
Twitter including verified accounts
Understand Adwords by Google, including how to use them to grow your business
Discuss benefits of various third party web advertising
Create work plans with key dates that specify when to post key messages linked to the overall strategy and platform
Targeted to small-to-medium sized London, Ontario business operators/managers. Priority sectors include Digital Creative, Professional Services, Manufacturing, Food Processing, and Health and Life Sciences.
This session has been generously sponsored by the London Economic Development Corporation. It is important that if you register, you do attend. A no-show fee will be charged to registrants who do not attend.
For more information please contact:
Ashley Conyngham, Director of Marketing and Communications
COURSE NAME: Digital Marketing
DATE & TIME: October 17, 2017
Registration and Continental Breakfast: 8:30-9:00am
Session: 9:00-3:30pm (includes 30 minute lunch)
LOCATION: Cambridge Room, Lamplighter Inn, 591 Wellington Road
DETAILS: Coffee and lunch included