Free

Digital Marketing/Web Presence 101

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It can be overwhelming to go digital as there is a great deal to consider when moving your business online...

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It can be overwhelming to go digital as there is a great deal to consider when moving your business online. This webinar will help you build confidence and grow in knowledge of the online world. We will cover tools, resources and platforms so you have an understanding how and where to build your business digitally.

You’ll learn:

● How to claim, manage and post to your Google My Business.

● What to consider when choosing a website platform such as WordPress, Shopify, or Squarespace and when e-commerce is right for you.

● How to determine the right content, platform and tone for your business’s social media posts, and the right time and frequency to post them.

● Understanding of what SEO is and some simple ways to optimize your search results.

● Differences between paid and organic ads

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