This webinar will cover the fundamentals of influencer marketing and the different types of social media influencers. We will explore the basic elements of an influencer campaign including recruitment, compensation, content strategy and current regulations.

Presented by Irina Gorea. Irina is a social media researcher with a passion for influencer marketing. She holds a Masters Degree from Ryerson University where she studied the role of Instagram influencers on consumer behaviour. Irina also worked as a researcher at the Social Media Lab, an interdisciplinary research lab at Ted Rogers School of Management. A Humber College alumni, Irina completed her Marketing Diploma and Bachelors Degree in Digital Business Management.

Irina is currently the Marketing Manager at Greenloc Environmental Hoarding, and a part-time professor at the Faculty of Business, Humber College.

Check our full list of Winter 2020 webinars for more technical workshops and career success interviews.