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Discover (NOV/DEC 2017)

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Alastair Ross Technology Centre

3553 31 ST NW

Calgary, AB T2L 2K7

Canada

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Understanding customer behaviour is the foundation of all successful startups! This 8 week applied program will teach entrepreneurs how to engage customers and discover their motivations, preferences, and needs. Participants will be expected to conduct multiple customer interviews, reporting results of those interviews, and continue to mould their business model on a weekly basis. By the end of the program, participants will analyze their results to determine viability of their opportunity, and be positioned to build a minimum viable product based on customer feedback.

Participants are expected to commit at least 15 hours/week for in class sessions and homework deliverables.

Program Dates

November 8 - Customer Discovery Basics

November 22 - Solving a Problem

December 6 - Competition and Status Quo

December 20 - Presentations


- Each session will take place from 9AM to 12PM -

"Having my feet held to the fire has been great. I was ready to launch something which surely would have flopped because I haven’t done the research." – Tristan Zastrow

"I would highly recommend the Discover program to anyone considering starting a company in Calgary. It was a great way to field test your idea." – Mike Webster


For more information about Discover, please contact:

Madeline Dowhaniuk

Programs Specialist, Entrepreneur Development

Email: mdowhaniuk@innovatecalgary.com

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Location

Alastair Ross Technology Centre

3553 31 ST NW

Calgary, AB T2L 2K7

Canada

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