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Discover Spring 2018

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Alastair Ross Technology Centre

3553 31 ST NW

The Inc. - Programs Room

Calgary, AB T2L 2K7

Canada

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Understanding customer behaviour is the foundation of all successful startups! This 6 week applied program will teach entrepreneurs how to engage customers and discover their motivations, preferences, and needs. Participants will be expected to conduct multiple customer interviews, reporting results of those interviews, and continue to mould their business model on a weekly basis. By the end of the program, participants will analyze their results to determine viability of their opportunity, and be positioned to build a minimum viable product based on customer feedback.

Participants are expected to commit at least 15 hours/week for in class sessions and homework deliverables.

Program Dates

- Each session will take place from 9AM to 12PM -

May 2 - Customer Discovery Basics

May 16 - Solving a Problem

May 30 - Competition and Status Quo

June 13 - Presentations


"Having my feet held to the fire has been great. I was ready to launch something which surely would have flopped because I haven’t done the research." – Tristan Zastrow

"I would highly recommend the Discover program to anyone considering starting a company in Calgary. It was a great way to field test your idea." – Mike Webster



For more information, please contact:

Madeline Dowhaniuk

Programs Specialist, Entrepreneur Development

Email: mdowhaniuk@calgarytechnologies.com

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Date and Time

Location

Alastair Ross Technology Centre

3553 31 ST NW

The Inc. - Programs Room

Calgary, AB T2L 2K7

Canada

View Map

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