$325

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Hillier Block

429 8 Ave SE

Main Floor

Calgary, AB T2G 0L7

Canada

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Event description

Description

Understanding customer behaviour is the foundation of all successful startups! This 6 week applied program will teach entrepreneurs how to engage customers and discover their motivations, preferences, and needs. Participants will be expected to conduct multiple customer interviews, reporting results of those interviews, and continue to mould their business model on a weekly basis. By the end of the program, participants will analyze their results to determine viability of their opportunity, and be positioned to build a minimum viable product based on customer feedback.

Participants are expected to commit at least 15 hours/week for in class sessions and homework deliverables.

Program Dates

- Each session will take place from 9AM to 12PM -

May 15 - Customer Discovery Basics

May 29 - Solving a Problem

June 12 - Competition and Status Quo

June 26 - Presentations


Recommended Prerequisite: Business Model Canvas 301 with Startup Calgary


"Having my feet held to the fire has been great. I was ready to launch something which surely would have flopped because I haven’t done the research." – Tristan Zastrow

"I would highly recommend the Discover program to anyone considering starting a company in Calgary. It was a great way to field test your idea." – Mike Webster


For more information, please contact:

Madeline Kendrew

Lead, Programs

Email: madeline.kendrew@platformcalgary.com

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Date and Time

Location

Hillier Block

429 8 Ave SE

Main Floor

Calgary, AB T2G 0L7

Canada

View Map

Refund Policy

Contact the organizer to request a refund.

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