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Platform Beta @ Hillier Block

429 8 Ave SE

Main Floor

Calgary, AB T2G 0L7

Canada

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Description

Understanding customer behaviour is essential to startup success! As the founder of your startup, you will learn how to engage customers and discover their motivations, preferences, and needs through this 6-week applied program. You will be expected to conduct multiple customer interviews, share the results of those interviews with peers/advisors, and mould your startup's business model on a weekly basis.


By the end of the program, you will have acquired vital information about your customers and obtained a clearer understanding of the market potential. You will also have been equipped with strategies to validate your solution in a cost-effective manner.

Participants are expected to commit at least 15 hours/week for in class sessions and homework deliverables.

Program Dates

- Each session will take place from 9AM to 12PM -

August 7 - Customer Discovery Basics

August 21 - Solving a Problem

September 4 - Competition and Status Quo

September 18 - Presentations


Recommended Prerequisite:

Business Model Canvas 301 with Startup Calgary


"Having my feet held to the fire has been great. I was ready to launch something which surely would have flopped because I haven’t done the research." – Tristan Zastrow

"I would highly recommend the Discover program to anyone considering starting a company in Calgary. It was a great way to field test your idea." – Mike Webster


For more information, please contact:

Madeline Kendrew

Lead, Programs

Email: madeline.kendrew@platformcalgary.com

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Date and Time

Location

Platform Beta @ Hillier Block

429 8 Ave SE

Main Floor

Calgary, AB T2G 0L7

Canada

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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