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Disruptive Forces in Food-Tech Startup by Ian Brooks

IMD Alumni Club of Canada

Thursday, 10 May 2018 from 6:00 PM to 8:30 PM (EDT)

Disruptive Forces in Food-Tech Startup by Ian Brooks

Registration Information

Registration Type Sales End Price Fee Quantity
IMD/IUCT/SCCC Member or Guest   more info Ended $34.00 $3.02

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Event Details

We are excited to welcome Ian Brooks, Founder and Managing Director of Hello Fresh Canada, to present on the topic of

Disruptive forces in food-tech startup

A meal kit is a subscription service that sends customers food ingredients and recipes for them to prepare their own fresh meals. As of July 2017, according to Time Magazine, the meal kit business was estimated to be USD$2.2 billion globally. (Source:Wikipedia)

This session will cover:

  • About the meal kit industry
  • The emerging meal kit category in Canada
  • What meal kits do for consumers and the environment
  • Disruptive changes and competitive responses
  • Ian's personal journey from blue chip to food-tech startup

Short Bio of Ian Brooks
Ian Brooks founded HelloFresh Canada in early 2016 as the Canadian operation of the global leader in meal kits, Berlin-based HelloFresh SE. Ian started his career in Calgary as an environmental consultant, and has since lived and worked in Zurich, London, and lately Toronto, as an IT project manager with Scotiabank, a strategic sourcing professional with Johnson & Johnson, and a management consultant with McKinsey & Company. He has an MBA from IMD. He is married with two young boys, and his family happily eats HelloFresh six nights a week.

Event Details

There will be time for networking and refreshments, including wine & hors-d'oeuvres, will be served.

6:00 pm - 6:30 pm: Registration & Networking
6:30 pm - 7:30 pm: Presentation & Q&A
7:30 pm - 8:30pm: Networking & Refreshments

Dress code is Business or Business Casual

How to get here?

The University Club is on the west side of University avenue between Queen street and Dundas street. There is a parking garage and a Green-P parking lot on Simcoe Street (behind the University Club - one street west of University avenue).

The closest subway station is St. Patrick's.

Have questions about Disruptive Forces in Food-Tech Startup by Ian Brooks? Contact IMD Alumni Club of Canada

When & Where

University Club of Toronto
380 University Avenue
Toronto, ON M5G 1R6

Thursday, 10 May 2018 from 6:00 PM to 8:30 PM (EDT)

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