$10.49 – $26.35

Diversifying Advertisers and Bringing Back Clients

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Michelle Allison of Annex Business Media discusses ways to expand your magazine's client base and woo back former advertisers.

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Doing business with the same clients consistently can be a risk to your business.

A diversified account list and a full pipeline of prospects can help protect your revenue. A growing network means more opportunities for your brand to grow too.

Between consistent prospecting, networking, social selling, and unique content ideas, there’s plenty of ways you can expand your client base or bring back lost customers.

Join us on June 29th as Michelle Allison of Annex Business Media shares methods and ideas to diversify your customer and prospect portfolio.

Note: the presentation will consist of a video + a live Q&A after.

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Michelle Allison is a Group Publisher with Annex Business Media overseeing seven agriculture-focused, B2B brands.

Michelle joined Annex in 2014 as an Account Manager and has driven brand growth, launched new media tactics, helped execute multiple industry events, and has managed annual sales from eight hundred thousand up to 1.795 million over her time as a sales rep with Annex with the past three years as a top-two revenue generator before becoming Group Publisher.

Michelle has diplomas in both business and Agribusiness, a certificate in Executive Sales Management from Schulich School of Business, and works remotely for Annex from Brandon, MB.

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This webinar is funded by the Government of Canada.

Additional funding was provided by Creative BC.


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Organizer The Magazine Association of BC

Organizer of Diversifying Advertisers and Bringing Back Clients

The Magazine Association of BC represents, connects and promotes the BC magazine industry by uniting the talent, knowledge and skills of its publishers, editors, writers, graphic artists, salespeople and others in the industry. MagsBC membership is made up of a wide variety of magazines, from small to large, literary to lifestyle and leisure, arts and culture, news, business, and special interest magazines.

MagsBC is a member-run organization, with a mandate to work on behalf of our membership. All of our projects are developed in conjunction with our members and respond to their needs.

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