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DIY Approach to Market and Industry Analysis

Tecconnect+ED Program through RINSA

Friday, 20 October 2017 from 11:30 AM to 1:00 PM (MDT)

DIY Approach to Market and Industry Analysis

Ticket Information

Type Remaining End Quantity
Entrepreneur/Business Owner 8 Tickets 1d 12h 15m Free  

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Event Details

Description: Ever wonder how you can assess your industry and its corresponding market without hiring an expensive consultant? Co-author of Business Diagnostics, Terry Rachwalski, has the answers. In this lunch and learn, Rachwalski will show you how to determine whether the market you are entering is a dog or rising star. She will outline secondary research techniques, give examples and walk you through the steps to uncover industry information that will drive your go-to-market strategy.

About the presenter:   Terry Rachwalski, MBA CMC, Director, Regional Innovation joined Alberta Innovates, Regional Innovations for Entrepreneurial Investments in 2016. Prior to that, she spent 12 years as President of Front Porch Perspectives, a Canadian management consulting firm that provides business development and go-to-market plans for technology firms. As president, Terry specialized in developing sales and marketing strategies and action plans for new product launches and provided industry, market and competitive analyses along with digital reviews, social media launches and integrated marketing, advertising and public relations campaigns in Canada, the United States, Europe and Central America.

Terry has co-founded, invested in and worked for multiple Canadian and International technology firms. She is an award-winning Certified Management Consultant and holds an MBA from Royal Roads University, where she is Associate Faculty member in an MBA program running live consulting cases for the rigorous capstone project. She developed an online Assessment tool to assist clients in evaluating their business and is the co-author of Business Diagnostics.

Have questions about DIY Approach to Market and Industry Analysis? Contact Tecconnect+ED Program through RINSA

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When & Where


Tecconnect, Centre of Excellence for Entrepreneurship & Innovation

3582 30 Street North
Lethbridge, AB T1H 6Z4
Canada

Friday, 20 October 2017 from 11:30 AM to 1:00 PM (MDT)


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Tecconnect+ED Program through RINSA

The Regional Innovation Network of Southern Alberta (RINSA), through the Tecconnect+ED programs, provides business advisors, workshops and access to funding resources to startup, small and medium size companies. All services are provided free of charge unless otherwise indicated.  

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DIY Approach to Market and Industry Analysis
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