$0 – $50

Do-it-Yourself Public Relations presented by Camille Ross

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Best Western Plus Lamplighter Inn & Conference Centre

591 Wellington Road

Canterbury Room

London, ON N6C 4R3

Canada

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Do-it-Yourself Public Relations

Public Relations is a huge engine – it has the power to grow your product, service and brand! Unfortunately, it also comes with a huge price tag. Today’s entrepreneurs are doing it all themselves on a budget. In this workshop, you will learn how to harness your own skills to get media attention and use social media and the internet to your advantage. You can write your own press releases, start your own campaigns, and get the attention of the public without the help of a big PR firm! It is doable – we promise!

Participants will:

1. Identify the dos & don’ts of writing a press release and starting your own campaigns
2. Practice creating a PR plan using best practices
3. Identify and utilize different mediums to gain publicity
4. Understand the importance and use of social media sites, including the associated tips and tricks



Targeted to small-to-medium sized London, Ontario business operators/managers. Priority sectors include Digital Creative, Professional Services, Manufacturing, Food Processing, and Health and Life Sciences.

This session has been generously sponsored by the London Economic Development Corporation. It is important that if you register, you do attend. A no-show fee will be charged to registrants who do not attend.

For more information please contact:

Ashley Conyngham, Director of Marketing and Communications
Email: aconyngham@ledc.com
Phone: 519.661.1883

COURSE NAME: Do-it-Yourself Public Relations

DATE & TIME: September 11, 2018
Registration and Continental Breakfast: 8:30-9:00am
Session: 9:00-3:30pm (includes 30 minute lunch)

LOCATION: Canterbury Room, Lamplighter Inn, 591 Wellington Road
DETAILS: Coffee and lunch included.

FEES: No cost to attend. $200.00 fee if registered and no-show. One rep/per company

Participants will be requested to complete a Fanshawe College registration should they wish to receive a certificate of participation in this session

Speaker Bio: Camille Ross is a former Network News Anchor and Morning Television Host who spent a decade working in the high-pressure, deadline-driven world of breaking network news. From field reporting to the anchor desk with Global News and CTV News, she has covered everything from political scandals and gruesome crimes to natural disasters and the Grand Prix. She has conducted thousands of high profile live interviews, and knows exactly what it takes to shine in the media. She also worked as a videographer, where she learned the ins and outs of filming, editing, and field reporting.

Camille uses powerful strategies to help clients speak in those ‘sound bites’ the media loves so much. The ability to clearly communicate a strong message about our brand or service is one of the most essential tools we can have in today’s world. Camille works with business executives, entrepreneurs, public associations, labour unions and individuals looking to master their communication skills in both public and private settings.

In addition to media training, Camille is committed to working with and mentoring today’s young journalists as an Instructor at a leading college. She also believes that effective communication stems from knowing your community and being involved. She serves various local charities that support children.


Please be advised that photographs and video may be taken at LEDC events for use on LEDC web, print and social properties. We won’t sell your photo, but we may share it with media and/or partner organizations. By attending this and any LEDC event, you consent to being photographed and/or filmed, and to your image or likeness being used at LEDC’s discretion.

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Date and Time

Location

Best Western Plus Lamplighter Inn & Conference Centre

591 Wellington Road

Canterbury Room

London, ON N6C 4R3

Canada

View Map

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