Early Stage Entrepreneur Bootcamp- Cohort 1

You’ve prototyped your idea – now what?

In the Early Stage Entrepreneur Bootcamp from Start to Grow new entrepreneurs gain knowledge and expertise in developing and evaluating your own business opportunity in a range of environments.

There are many aspects to starting a business and becoming and entrepreneur from coming up with ideas, evaluating them, planning a business start-up, launching and then running a business.

Your idea becomes your story, and through storytelling you capture your audience, which develops into leads and revenue.

This course is focused on developing your business idea, developing a brand, telling the story of your business idea through marketing endeavours and creating measurable goals that reflect positive return on investment (ROI).

Day 1 (February 3rd 2022 , 2:00PM-5:00PM): Building a Brand through Storytelling

• How to successfully market your business to the right audience through storytelling.
• Establish your identity – who you are and what you offer.
• SWOT analysis – identify your strengths, weakness, opportunities and threats and build it into your story.
• Target your desired unmet customer.
• Creating a unique selling proposition.
• Establish a presence on social media, on platforms that matter.
• Basics of Content Marketing – learn how to prepare a solid long-term content strategy and framework.

Day 2 (February 17th 2022 , 2:00PM-5:00PM): Digital Concepts

• Create digital ads that capture leads/brand awareness.
• Design graphics that capture audiences and provide value. ( Canva)
• Understand digital campaigns, digital analytics, SEO, affiliate marketing, PPC, Social Media Optimization and general social marketing.
• Getting your business set up on Google.
• Marketing Campaigns; creating, analyzing and their value.
• Understanding leads, conversions & conversion points.
• Intersection – where is your target customer? How can you reach them?
• Analysis of research to hit your targets where they want to be reached.

Day 3 (March 3rd 2022 , 2:00PM-5:00PM): Finalizing your Idea

• Define what your business needs are & how to scale by adding a successful team.
• Learn about management styles that will enhance productivity.
• Finish a marketing, social and business plan for your new idea with measurable/attainable goals. (SMART Goals).
• Build and practice your elevator pitch.
• Finalize strategy on attracting your first customer.

Receive guidance through the course, from initial idea to final pitch in a small, supportive, risk-free environment.

This course is delivered over 6 weeks. At the end of each of the three sessions entrepreneurs will be given tasks to complete prior to the next session.

Instructor will have office hours available for 1:1 development on a first come first serve basis.

Space is Limited . Register Today!

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