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Email Marketing 101 - Small Business Basics

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Location

Central Library - 301 Burnhamthorpe Rd W

301 Burnhamthorpe Road West

Mississauga, ON L5B 3Y3

Canada

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Event description

Description

Are you an entrepreneur or small business owner looking for ways to leverage email marketing to build your business?


This seminar will cover how to use email marketing as an effective communications channel to promote your business and engage with your customers throughout the various stages of the buying process.

Attendees will learn email marketing best practices, trends, tools, and techniques, including -

  • Canadian Anti-Spam Law (CASL) and GDPR compliance information

  • Tips on how to grow a quality email subscriber list

  • Ways to use email marketing to increase sales & customer service

  • How to run an effective email campaign - design, manage, and track success!

The presentation will include small business industry scenarios with an opportunity for questions and answers at the end of the presentation.

Location

Central Library, Mississauga - Noel Ryan Auditorium (Main Floor - behind parking elevators)

Presenter

Laura Dunkley, Digital Marketing Consultant, Mississauga Business Enterprise Centre.

Laura has spent over 20 years as an entrepreneur. After selling her retail business in 2008, Laura has been working as an independent communications consultant before joining the team at MBEC in 2017. Offering her extensive knowledge and expertise in the area of social media, digital marketing, and public relations, Laura has helped numerous entrepreneurs and small business owners develop communication strategies.
Twitter @lauraldunkley


Event Organizer

Mississauga Business Enterprise Centre (MBEC), Economic Development, Small Business & Entrepreneurship Division, City of Mississauga, is your central source for small business information, resources and guidance. mississauga.ca/mbec 905-615-4460 mbec@mississauga.ca
@MississaugaEDO - Twitter | LinkedIn | Facebook #MBEC


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Date and Time

Location

Central Library - 301 Burnhamthorpe Rd W

301 Burnhamthorpe Road West

Mississauga, ON L5B 3Y3

Canada

View Map

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