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Email Marketing For Small Business

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Learn how to create a thriving passive revenue source from email marketing strategies.

About this event

Welcome to Email Marketing For Small Business. We're looking forward to helping you grow with emails.

This is a 2-day workshop.

Day One: July 13th 9:00 - 10:00 am EST

Day Two: July 15th 9:00 - 10:00 am EST

Please only book your ticket for the first day. The second date option will be automatically added to your ticket.

Session 1 - Why are emails so important and how to use them to grow.

1. Debunking Common Myths & Building A Strong Email Strategy

  • 3 most common reasons businesses won't use email and how to get past them.
  • Why is email marketing so important in 2021.
  • Where can email fit into your business for growth.
  • Let's talk about the legalities.
  • What email service provider should you choose.
  • Fitting emails into your funnel no matter what kind of business you're running.

2. Email Marketing - How To Get Started

  • Frequency and consistency.
  • Content creation and planning.
  • Subject lines that get emails opened.

Session 2: Sales Sequences That Sell

  1. What is a sequence?
  2. Building a Welcome Sequence for your business.
  3. Building an Abandoned Cart Sequence for your e-commerce revenue stream.
  4. Building a Double-Opt-In Sequence that builds brand loyalty while legally signing up your new subscriber.
  5. Unique Sequences for your business.

Wrap Up - Putting it all together - Your automated email funnel

  1. The plan
  2. The launch
  3. The automated email follow-up
  4. List health and deliverability.
  5. How to grow your list.
  6. Monitor and measure and tweak.

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Organizer Stratford Perth Centre For Business

Organizer of Email Marketing For Small Business

The Stratford Perth Centre for Business provides strategic guidance and advice for the small business community of Stratford, Perth County and the Town of St Marys.

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