OnBrand will host a panel discussion with leading specialists and influencers from the social media marketing industry, ranging from YouTube personalities to Instagram brand ambassadors to marketing agency experts.

Join the panelists as they discuss anything and everything revolving the digital world of social media and its relevance to the marketing and advertising industries.

The new Instagram and YouTube celebrity has changed the game of marketing and advertising, with social media influencers and brand ambassadors paving the way to e-commerce. The hyper-personalization of online personas used in internet-based advertising builds rapport and engagement between influencers, brands and its target audience, shaping the way customers discover companies and buy new products.

With the growth of social media based marketing approaches, OnBrand hopes to educate and inform students about the impact and importance of brand ambassadorship in this new advertising landscape and ever-evolving sphere of digital media.

Topics of Discussion:

Learn the ins and outs of what it takes to be a brand ambassador, what goes into compiling a single Instagram post, how to grow a successful online persona, and everything in-between.

What You’ll Get:

- Insights from industry experts, social media influencers and brand ambassadors

- Audience question and answer segment

- Networking opportunity with like-minded professionals

- Snacks and refreshments at our campus

- Swag bag giveaway opportunities

Speakers:

Marlon Palmer @thatdudemcfly

Dee Thomson @linerglttrgloss

Daniel Reyes @dothedaniel

Rachel David @racheldavid

Lianne Pitts @thecolonyproject