eMetrics Toronto will be March 18-21 and to give us an early taste of it, Jim Sterne will be with us in Ottawa on January 17th, 2013.

Agenda

The detailed agenda will be communicated the week of January 7th, 2013, but here's what we've got planned so far:

• 1:15 - Meet and Greet
• 1:30 - Introductions
• 1:40 - Cardinal Path - Stephane Hamel - 10 Years of Analytics in 20 Minutes: Secrets from a Veteran - Stephane will share the hard learnings and top tips from 10+ years in analytics (20+ years of work experience) which he has learned in the workplace, through consulting, and through teaching.
• 2:00 - Napkyn - Jim Cain - Picking Winners and Losers: Data and Design best practices for Executive Dashboards - As the founder and CEO of Napkyn Inc., Jim has years of experience at partnering with executive teams to find actionable truth in digital data. In this session, Jim will talk about best practices for one of the most critical deliverables any executive facing analyst has: The Dashboard.
  
• 2:20 - Online Authority - Kelly Kubrick - New Habits: An Unexpected (Analytics) Journey - Like Bilbo Baggins, there is more to your precious data sources than meets the eye. Join Kelly Kubrick on a high speed applied analytics road trip and learn why arriving at unexpected decisions is like reclaiming your (business) treasure.
• 2:45 - Social Networking Break
• 3:15 - Jim Sterne, eMetrics - What Makes a Great Analyst? - With great data comes great responsibility. The technical tools continue to lead the industry with their ability to collect and integrate more disparate data, and to visualize it in the most striking ways. But all the data and all the tools are worthless unless they are put into the hands of great analysts. How should you hone your skills? How do you spot talent? How do you encourage greatness in others? Jim takes a look at the art of analytics and describes what is takes to be a true artist in the field.
• 4:15 - Klipfolio - Allan Wille - Three Trends that are Changing the Weather for Marketers - A new culture is emerging that is focused on leveraging real-time data to empower transparent, democratic decision-making throughout the organization. At the heart of this culture is the idea that the data should be easy to access, and thanks to cloud-computing, this ideal is now reality. Hear Allan discuss how these trends are coming into play, and improving the way marketers consume meaningful metrics.
• 4:45 - Wrap up - Questions and Answers
  
• 5:00 - End of Event - Stick around for more socializing!

Who should come?

Anyone who is interested by analytics and optimization of their marketing and online presence! Be it the amateur or the expert, consultant or director, freelancer or entrepreneur... everyone is welcome!

What's the cost?

It's free! As in 0$

When is it?

January 17th, from 1:15pm to 5:00pm

RSVP so we can plan room for everyone!