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Enabling Online Growth for CPG Brands

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Arooba will lead a 90 mins AMA session to discuss digital marketing and eCommerce strategies for CPG brands.

About this Event

Want to improve your digital effectiveness but not sure what to do? Join Arooba for AskMeAnything (AMA) session and ask her anything. In the 90 minute session, Arooba will highlight the following:

  • Multichannel & Search Overview
  • Multichannel Content Strategy
  • Paid Search, Metrics, KPIs for eCommerce
  • Facebook & Social Advertising

About the Presenter:

Arooba Khan, eCommerce Manager, Canada & International at Crate and Barrel

Arooba's curiosity for Ecommerce started off in the late nights of middle school, where she found an immense interest in coding websites for social media platforms. As her curiosity grew over the years, she launched her first Ecommerce store selling beauty products shortly after completing University. She then committed to launching her own web development and digital marketing agency, which leveraged ecommerce and digital marketing strategies for local and international businesses.

With over 10 years of Ecommerce and Digital experience, she now serves as the Manager of Ecommerce for Crate & Barrel and CB2 for Canada & International. Her role functions across Digital Marketing, Technology, Business Development and Product Management. She also teaches Digital Marketing part-time at General Assembly in downtown Toronto.

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