Encountering the Media® - Mastering Media Interviews
$775 – $875
Encountering the Media® - Mastering Media Interviews

Encountering the Media® - Mastering Media Interviews

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171 Nepean St.

Suite 600

Ottawa, ON K2P0B4


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Event description


Encountering the Media® is a two-day practical seminar/workshop conducted by two of Canada's most experienced media trainers (Barry J. McLoughlin and Laura M. Peck) focused on building the skills of participants to handle media interviews of all kinds. Today's leaders have to communicate to their customers, stakeholders, employees, and communities in myriad ways - including local and national media, social media, and direct engagement. Sometimes instantly, with almost no time to prepare! Learn how to calm your nerves, collect your thoughts and reach your full communications potential in media interviews.

Each participant will receive a copy of the 2016 edition of Barry J. McLoughlin's internationally renowned pocket tips book, 'Encountering the Media®' as well as a video of the interview simulations recorded in the seminar.

Learn from the pros how to: prepare for media interviews - target your audience, develop your messages, get yourself ready to maximize the benefit and impact of media exposure. In this practical, hands-on seminar/workshop, participants will learn key techniques and have numerous opportunities to practice them in audio and video-recorded simulations:

  • how to structure answers effectively
  • stay in control of your answers
  • bridge over to your messages
  • convey confident and appropriate body language
  • strengthen verbal techniques - pitch, pace, inflection, tone
  • handle difficult questions - personal opinion, speculation, rumour, persistent etc.
  • manage 'live' interviews, and taped-and-edited interviews
  • television, radio and social media
  • news conferences and 'media availabilities'
  • media strategies and tactics

Special guest: Mark Blevis, President, Full Duplex Inc.

Mark is an acknowledged 'guru' of social media and its strategic role in reputation management and issues management. He will share his insights and advice on the best uses of social media for leaders and organizations today.


What are my transport/parking options getting to the event?

TransfomLeaders.ca is located in the Acart Building, 171 Nepean St. 6th Floor - on the East side of Bank St. If you are driving, there is a parking lot across the street. Or take a taxi or Uber. Frequent buses - Routes 1 and 7 - pass by on Bank St., frequently all day so check with OCTranspo.com.

Where can I contact the organizer with any questions?

Contact either Barry McLoughlin (mclomedia@msn.com) or Laura Peck (laurapeck@outlook.com). Or by phone at TransformLeaders.ca at 613.230.9185.

Is my registration/ticket transferrable?

Yes it is - up to two business days before the seminar ideally - but we will accept last minute transfers to another participant. Kindly call or email us to let us know.

Is my registration cancellable?

Yes, without penalty up until two business days prior to the start of the seminar. Cancellation of less than 48 hours notice would require a 25% cancellation fee (but it will be credited to any future seminar by TransformLeaders.ca for up to one year).

Can I update my registration information?

Yes you can. Once you are registered, we will email you a pre-seminar questionnaire to help us customize and to update us on more information.

 How can I get more information about TransformLeaders.ca?

We're glad you asked! Please go to our website at http://www.transformleaders.ca. And follow us on Twitter @trans4mleaders

Are you offering other seminars through Eventbrite?

Yes, we are. Kindly check our our seminar, 'Leadership in Times of Crisis' on Nov. 15th & 16th, 2016.

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Date and Time

171 Nepean St.

Suite 600

Ottawa, ON K2P0B4


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