Millennials (1982-1996) and Gen-Z (1997-2012) make up 64% of the world’s entire population or approximately 4.7 billion people.Their estimated spending power in 2020, was $213 trillion USD before the global pandemic. It is no wonder that corporations spend billions on attracting and marketing their brands to both these demographics.

However, 89% of Millennials and 91% of Gen-Z do not attend a church service weekly. Over half who attended a church at 12, later as adults identified themselves as atheists, agnostics or spiritual nones. As Christian missions agencies and parachurch organizations, we too are interested in Millennials and Gen-Z but are we engaging them at the values they hold and aspire to?

Join Mission Central on Wednesday, Oct 28, 2020 from 10-11 A.M. as we explore the value propositions of Milennials and Gen-Z with Celina Lam, Communications and Marketing Manager.