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Entrepreneur’s Approach to User Experience Design & Product Development - R...

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Kaneff Tower - 519, York University

4700 Keele Street

Toronto, ON M3J 1P3

Canada

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The key questions for entrepreneurs setting out to create a business are "Should this product/service be built?" and "Can we build a sustainable business around this set of products/services?"

Once you have answered these questions, the next question is often "How can this product be built?"

The first step towards implementation is developing a prototype or a Minimum Viable Product (MVP). However, this is often a big challenge for many entrepreneurs. As an entrepreneur,

  • you need to understand the differences between proof of concept, functional prototype, and MVP.
  • you need to know what does a prototype means in the context of your startup.
  • you need to know if your team has the comprehensive skill set required to implement the product/service.
  • you need to find resources which can help you develop and iterate on your product development/service rollout.

In this workshop, we will help you to better understand the process of implementation of your startup by addressing these issues. We will provide you pointers to resources to help you build your prototype rapidly and be able to fast iterate on them.

Additionally, you need to ensure that your customers have an excelling experience with your product. In today's world, it is imperative that your products (including, but not limited to apps, websites, physical products, etc.) provide an intuitive and a functional user experience. In this workshop, we will understand the basics about User Experience and User Interface design and its importance for entrepreneurs launching new products.

Facilitators:

Samuel Horodezky

Samuel Horodezky

Sam Horodezky has been building robust, user-friendly software for 15+ years. Sam returned this summer to his native town Toronto, after 20 years in the US, to found his own consultancy, Strathearn Design. Previous to this he held senior Product Management positions at Teradata Marketing Applications and Qualcomm Inc. Sam holds an MS in Cognitive Science from UC San Diego, and six patents from the USPTO.

Derrol Salmon

Derrol has spent 20+ years in the technology industry in various roles ranging from electronics engineering, software development, product management and business systems analysis. His current venture is NewMakeIt; a collaborative space in Newmarket that enables members of the local community get a start in innovative, creative and entrepreneurial endeavors. Derrol is an aspiring community builder and speaker and loves to contribute to discussions around entrepreneurship, innovation and creativity.

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Kaneff Tower - 519, York University

4700 Keele Street

Toronto, ON M3J 1P3

Canada

View Map

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