Essentials for a Great Website
Event Information
If you are unsure about what to consider and plan for your website, then this is the event for you!
Fact – 90% of people will search you online before they buy from you. In today’s business world, a website is a Must! Your website is a digital asset that you own, your marketing efforts need to be directed to a platform where you own the content.
In this workshop, you will learn to about the steps necessary to build and enhance a website (whether by you or a professional) that works for your business and anchors your online marketing presence.
- How to register a Domain, which ones to choose
- Choosing a website platform
- How to create a sitemap/website menu
- Branding your site assets
- Creating web content
- Adding the right calls to action so that customers buy from you
- How to setup your website for SEO & Google Ranking
About the Presenter: Andrea Rowland, Business Advisor & Marketing Specialist at BACD
Andred joined BACD officially in October 2017, although has worked with the BACD for over 3 years providing workshops and mentorship. She has over 20 years international experience in marketing, branding and communications having graduated with a B.A. Honours Degree in Graphic Design. Andrea’s true entrepreneurial spirit expressed itself when she started a craft brewery in Australia which has given her hands-on knowledge of the challenges of starting and growing a business which she now shares with clients at BACD.
She has been running her own branding and marketing business in Oshawa and is now a certified GrowthWheel Business Advisor.
Area of Speciality: Marketing plans; value proposition; target market; branding; digital marketing; websites; social media; product portfolio.
About this Event
If you are unsure about what to consider and plan for your website, then this is the event for you!
Fact – 90% of people will search you online before they buy from you. In today’s business world, a website is a Must! Your website is a digital asset that you own, your marketing efforts need to be directed to a platform where you own the content.
In this workshop, you will learn to about the steps necessary to build and enhance a website (whether by you or a professional) that works for your business and anchors your online marketing presence.
How to register a Domain, which ones to choose.
Choosing a website platform
How to create a sitemap/website menu
Branding your site assets
Creating web content
Adding the right calls to action so that customers buy from you
How to setup your website for SEO & Google Ranking
About the Presenter: Andrea Rowland, Business Advisor & Marketing Specialist at BACD
Andred joined BACD officially in October 2017, although has worked with the BACD for over 3 years providing workshops and mentorship. She has over 20 years international experience in marketing, branding and communications having graduated with a B.A. Honours Degree in Graphic Design. Andrea’s true entrepreneurial spirit expressed itself when she started a craft brewery in Australia which has given her hands-on knowledge of the challenges of starting and growing a business which she now shares with clients at BACD.
She has been running her own branding and marketing business in Oshawa and is now a certified GrowthWheel Business Advisor.
Area of Speciality: Marketing plans; value proposition; target market; branding; digital marketing; websites; social media; product portfolio.
