CA$100

EVEREST: Building Brand Identity on September 27, 2017

Event Information

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Date and Time

Location

Location

Mars Discovery District

101 College Street

420 Boardroom, Suite 420, Heritage Building

Toronto, ON M5G 1L7

Canada

Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

Everest: Building Brand Identity

“Your brand is not what you say it is. It is what your customer says it is.” – Marty Neumeier

Over 60% of ventures do not have a proper brand strategy in place, with most founders unable to clearly articulate the difference between branding and marketing. Many ventures face the challenge of authentically building a brand in a cluttered and noisy marketplace. In the ‘Building Brand Identity’ session, brand marketers of large or small companies will learn how to break through the noise and learn:

  • A deep understanding of what a brand is 'not',

  • The difference between brand building and marketing,

  • Learn how to define your brand via your customer insights,

  • The ’10 Rules of Building Brand Identity’, and lastly

  • Understand how your brand translates across brand touchpoints.

In the interactive workshop component, participants will work and leave with:

  • A Brand Commitment Matrix

  • Brand touchpoint Map

  • Positioning Statement



Duration: 4 hours. Doors will open at 12:30 p.m. and the session will begin at 1:00 p.m. Note that there will be no food or beverage provided.

Deposit:

In order to take advantage of Everest, we require participants to give a deposit of $100. This deposit is fully refundable upon completion of each session. Given the intimate nature of Everest, and because the success of each session relies on the attendance of ventures, we use the deposit to ensure that ventures will attend when they sign up. If you are no longer able to attend the session, we require 48 hour notice. Please email workshops@marsdd.com. We regret that failure to do so may result in the loss of your deposit.

Tickets

One ticket per venture. You may bring up to one other team member from your venture to the session.


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Date and Time

Location

Mars Discovery District

101 College Street

420 Boardroom, Suite 420, Heritage Building

Toronto, ON M5G 1L7

Canada

Refund Policy

Refunds up to 1 day before event

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