$0 – $15

Everything is Marketing... and it’s complex AF

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Volta Labs

1505 Barrington Street

Halifax, NS B3J 3K5

Canada

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Refunds up to 1 day before event

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Due to popular demand we have decided to bring this session back in July!

Marketing is hard. Yup, we said it.

It’s techie. Complex. And (let’s admit it) sometimes totally overwhelming, but that’s part of the fun!

The world’s fastest growing companies understand that “marketing” isn’t just something you do. They understand that EVERYTHING IS MARKETING — from branding and positioning, to content marketing and PR, to product design and customer success.

And, the faster your company starts believing that too, the faster you’ll grow.

Come learn from a panel of three diverse marketers:

Katelyn Bourgoin (founder experience)

• India White (startup marketing experience)

• Ashley LeCroy (corporate marketing experience)

• Ross Simmonds (digital marketing experience)

Each of our panelists come from a different background and share unique, actionable insights you can apply to your business.

Ask hard questions, get real answers, and leave feeling ready to take your marketing to the next level.

See you there!


MEET THE PANELISTS:

KATELYN BOURGOIN

Katelyn Bourgoin a serial entrepreneur and growth geek with experience spanning the marketing, tech and hospitality sectors.

Since starting her first business at 25 years old, Katelyn has gone on to found three award-winning companies working with clients like Target and Holiday Inn.

Katelyn’s entrepreneurial journey has been a rollercoaster, to say the least. She was named as one of Nova Scotia’s top 10 young entrepreneurs in 2012, she sold her first business in 2014, she was named as a Forbes Influencer in 2016, and, in 2017, she made the difficult decision to close down her venture-backed tech startup after 3 years in operation.

She understands the unique challenges startup founders face because she’s been there herself.

Today Katelyn is working as a growth consultant for hire and is fully committed to helping other entrepreneurs take over the world.

Katelyn's LinkedIn


INDIA WHITE

India White is a creative and tactical digital marketer focused on driving growth for b2b technology companies.

Working in b2b tech marketing for over five years has fuelled India’s passion for innovation in identifying, reaching, and building valuable relationships with the right audience. Her experience working in innovative startups with niche target audiences (Radian6 (Salesforce) in outbound, and leading marketing at InNetwork (GShift) and Affinio) has given her a unique perspective on the challenges and opportunities b2b tech companies face when engaging their ideal audience.

As an expert on targeting and engaging niche audiences, India has had the pleasure of speaking as a subject matter expert at several engagements including the 2016 Holmes Global PR Summit and contributing to leading marketing publications including MediaPost, Business2Community, and Jay Baer’s Convince & Convert.

In March 2017, India launched a demand generation consultancy focused on helping b2b technology companies engage and convert the right audience.

India’s LinkedIn


ASHLEY LECROY

A socially-dynamic, human-focused, technology-savvy professional, Ashley uses her heart and science to help companies drive forward-thinking and creative marketing strategies. She's worked with Atlantic Canada's largest organizations in higher education and legal, leading teams, projects and strategies that impact audiences from Halifax to Kuala Lumpur.

Ashley holds a Bachelor of Science in Psychology and an Advanced Diploma in Public Relations. It is this less traditional, yet totally synergic, educational background that gives her approach to marketing strategies a unique and authentic twist.

In life, she's a runner, adventurer and curious coder. No matter where you find her, her brain is always tuned into her environment to inspire her next great idea.

Ashley's LinkedIn


ROSS SIMMONDS

Ross Simmonds is a digital strategist and entrepreneur with a passion for technology and communications. He has spent the last seven years working in digital marketing through his company Foundation Marketing and has had the chance to work with brands ranging from Fortune 500 companies to startups. Ross is the co-founder of a Social Media Management service called Crate, the e-commerce site Hustle & Grind and has been published in Forbes, Huffington Post, Venture Beat, The Globe & Mail and more. Ross works with clients on a regular basis to leverage content to drive meaningful results for their brands while doing the same with his own companies. In 2016, Ross was named by Mashable as one of the top 5 Snapchat Marketers worth following and is a firm believer in practicing what you preach.

Ross's LinkedIn

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Date and Time

Location

Volta Labs

1505 Barrington Street

Halifax, NS B3J 3K5

Canada

View Map

Refund Policy

Refunds up to 1 day before event

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