Executive Breakfast: Advocacy & the Bottom Line - How to Make it Work

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Executive Breakfast: Advocacy & the Bottom Line - How to Make it Work

By Hootsuite Media Inc.

When and where

Date and time

Wed, 3 Aug 2016 08:00 - 10:00 +08


The Working Capitol 1 Keong Saik Road, The Commons Singapore, 089109 Singapore


The most effective way to increase your brand’s reach on social media is to ask employees & customers to share your content via their accounts on Facebook, LinkedIn and Twitter.

The data speaks for itself - 71% of consumers are likely to purchase an item based on social media referrals, and will be heavily influenced by their online peers - which includes your employees. But making that happen—especially in large organisations—isn’t always easy.

Join us for an exclusive breakfast event at The Working Capitol on Wednesday 3rd August, where we will explore :

  • Why your organisation should empower your employees to amplify your social messaging

  • How to leverage customer advocates to grow your brand

  • A framework to launch a successful employee advocacy programme

  • How to motivate and inspire employees to become brand advocates


We will be joined by Roger Pua, Sr. Director Corporate Communications at LinkedIn APAC, who will touch on his views on how employee advocacy on social can help build a business and a brand, as well as sharing some insights on how businesses can go about developing an employee advocacy program.

Bringing her expertise on social advocacy will be Andrea Edwards, Founder and CEO of The Digital Conversationalist, who will share why she is so passionate supporter of empowering employees on social, and real life examples of brands who have done it right.

We are also honoured to be joined by Nishan Weerasinghe, CMO at IBM, who will give insights into how an organisation gets started in an advocacy program.

Event Schedule:

08.00am - 08.30am : Coffee & Networking
08.30am - 09.30am : Presentations by speakers
09.30am - 10.30am : Breakfast & Networking

This event is complimentary, but numbers are limited so please register to guarantee your place.

We look forward to seeing you on 3rd August.

About the organiser

Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit http://www.hootsuite.com.

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