In this workshop, we will take an in-depth look at creating, managing and making the most out of advertising on Facebook. Specifically, we will discuss Facebook advertising policy, the advertising account, what exactly Facebook pixel is and how to create compelling ads. We will also talk about tracking, costs, and conversions.

It is recommended that you first participate in our Online Marketing 101 workshop or that you have some experience with online marketing and advertising. Computers will be required. A Facebook account with a Facebook Business page is also required.