Facebook Advertising – Beyond the Boost Button (Advanced)

Learn how to leverage the most powerful tools in Facebook and manage ad campaigns more efficiently. This workshop explores Facebook Business Manager to make data driven decisions and refine your business' advertising.

The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery.

Topics include:

• Using the Power Editor
• Creating custom Audiences
• Serving Facebook Ads to Email Subscribers and Website Visitors
• Building Custom Audiences
• Using Facebook Creative Hub
• Ad Reporting
• Allocating Your Ad Budget
• ​How to Measure Success

Requirements: Bring your own laptop. This is for Facebook page admins that already have a basic understanding of Facebook ads, and have used them.