Duration: 3 hours

Small groups: (up to 3 people) or check out the One-on-One Sessions

COVID-19 Note: Bring your mask, we have enough room to keep the social distance.

Facebook and Instagram Ads Course | What we’ll cover:

Understand Facebook Ads manager tool. It's the ad software used to create Facebook ads and Instagram ads at all business levels. You'll understand how Facebook ads algorithm works

1. Create Facebook and Instagram ads

2. How Facebook and Instagram algorithm work

3. How to target your audience

Part 1. How Facebook and Instagram Ads work

Facebook and Instagram ads Manager

-Facebook and Instagram ads at Campaigns Level - Ads objectives and types

-Ads specifications and Metrics - Segment audiences based on behaviour, interests, and demographics.

Define where to show your ads - Instagram, Facebook, Stories, Marketplace, Whatsapp, and so on.

Decide budget, time and devices.

-Ads creation and visual guidelines - Image types (single, carousel, collections) videos, and how to use video templates from Images.

Text alternatives in Ads

Call to actions

-Ads review and reports

Part 2. Facebook/Instagram Algorithm

-Ads retargeting

Ads targeting and segmentation of users - audiences based on websites' navigation, lead and client's files and Facebook tools to target niche market on specific areas powered on interest and behaviour on Facebook and Instagram platforms.

-Lookalike Audiences

Find and expand to similar people to your target groups

Social proof posts, dark posts, video engagement retargeting

What you need

- A Laptop with a Facebook Page Created for your business

*If you have an active Website and a Business Manager FB Account, It'd be great, but it's not a limitation for taking the course.

Certificate:

Participants receive a certificate of completion.

About the Tutor:

I create Facebook & Instagram campaigns for startups, freelancers and small businesses targeting the USA and Canadian Markets. He’s made 400+ ads for clients.

I do explain different alternatives for campaigns, and how to apply in yours either locally (Country, Province, City, Neighborhoods) or Worldwide. I'll show you real examples, ads metrics, different objectives and retargeting strategies- Linkedin

Consulting and Training, for companies or 1x1, are also available Online or On-site. One-on-One Sessions

Feel free to contact with questions at auvertdiego@gmail.com | team@proyon.ca

Website: https://www.proyon.ca/

Reviews

Health Care Coordinator, Marketing & Communications - Great job! I found this course very helpful and practical. The instructor has a very engaging personality, he knew the material and was able to answer all my questions.

Digital Marketing Specialist - Feel the closeness as a friend to be not afraid of asking any questions

Real Estate Agent- It was a lot to take in. Amazing help and content!