Duration: 3 hours

Small groups: (up to 2 people) or check out the One-on-One Sessions

COVID-19 Note: Bring your mask, we have enough room to keep the social distance.

Facebook and Instagram Ads course - What we’ll cover:

1. The Basics on Instagram and Facebook Ads VS Other Channels

Lead Generation Channels (Online & Offline)

Why Facebook and Instagram Ads?

2. Organic Posts Vs Paid Ads on Facebook and Instagram

Organic posts vs Facebook and Instagram Ads – You don’t need a big budget and can target detailed audiences.

Learn and Work directly Facebook Ads Manager (The Software used for businesses to create Ads in Facebook)

3. Marketing Strategies using Instagram and Facebook Ads

How to use Facebook and Instagram Ads to push your message or product

How to use Facebook and Instagram Ads to pull leads/clients who have already shown interest in your business

4. Steps to create Ads on Facebook & Instagram

We’ll create ads using Facebook and Instagram software & algorithm

Step 1. Main Setups for your Ads

Step 2. Campaign Level - Objectives

Step 3. Ad Set level – Create and segment your audiences using their interest, behaviour and demographics. Budgeting and when/where to publish your ads

Step 4. Creative – Define what and how people will see your ads. (Photos, Videos, Text, links)

Bonus

Get to know about retargeting options and how to expand your audience using Instagram and Facebook Ads.

What you need

- A Laptop with a Facebook Page Created for your business

*If you have an active Website and a Business Manager FB Account, It'd be great, but it's not a limitation for taking the course.

Certificate:

Participants receive a certificate of completion.

About the Tutor:

I create Facebook & Instagram campaigns for startups, freelancers and small businesses targeting the USA and Canadian Markets. He’s made 400+ ads for clients.

I do explain different alternatives for campaigns, and how to apply in yours either locally (Country, Province, City, Neighborhoods) or Worldwide. I'll show you real examples, ads metrics, different objectives and retargeting strategies - Linkedin

Consulting and Training, for companies or 1x1, are also available Online or On-site.

Feel free to contact with questions at auvertdiego@gmail.com | team@proyon.ca

Website: https://www.proyon.ca/

Reviews

Marketing Sport Industry- Amazing focus and agile to my needs

Business Owner (Pharmacist) - Very good, detailed insights

Ecommerce Manager - Great help! A point of view from digital business owner, not a professor