FastStart New Skills Workshop: Branding

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FastStart New Skills Workshop: Build Your Brand's Style Guide

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Build Your Brand’s Style Guide

No business is complete without a visual identity. While most entrepreneurs understand the importance of a logo, additional brand elements like colour and typography are key in building a successful brand. These elements are the visual foundations that will keep your brand consistent, clearly communicate your value to customers, and increase your brand recognition.

In this workshop, you will create a practical brand style guide that will empower you to create a variety of on-brand content. This style guide will help lay the way to creating uniquely branded social media content, company websites, packaging, or any other branded company materials.

Walking through the process I use when creating brand guidelines for clients, we will cover:

- defining your brand’s core principles,

- using your industry and competitors for insight,

- creating your logo,

- finding the right colour palette,

- choosing the appropriate typography,

- & easy tools to help you put this all together!

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The home of Durham College's student entrepreneurs!

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